Answers the following questions:
- How can the client ensure online branding reflects offline standards?
- How will the client's company preferences for content be followed?
- How will the team document the standards developed and agreed upon?
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Provides the following benefits:
- Sets specific standards aimed at supporting the client's brand and mission
- Provides a comprehensive documentation of standards for the client's site up front and throughout the process
- Promotes consistency, which in turn promotes quality, usability, and accessibility
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