Faith Warren - RESUME > WHAT UI PEOPLE DO

	RESUME
	WHAT UI PEOPLE DO

Target Audience Personas
Guide the design of the site architecture, as well as the creative approach and execution. A persona represents a group of target audience members who visit a site and identifies their interests and abilities.
Answers the following questions: Exactly who visits the client's site? What are the interests, capabilities, and limitations of the Target Audience? What are the personality profiles of the different audiences?		Provides the following benefits: Ensures a clear understanding of who we are "talking to" via the site. Ensures the focus of the navigation, structure, labeling, and creative treatment is on target throughout the project.
Target Audience Personas (PDF) Target Audience Personas (WORD)

WHAT GUI PEOPLE DO: