| User Experience Brief |
| Defines the characteristics of online users and how they will use the Internet to make choices among brands. This document helps determine which online imagery, content, and features are the most relevant, compelling, and appealing for the outline audience in representing the client’s brand. |
Answers the following questions:
- Why are we communicating?
- To whom are we communicating?
- What do they currently believe about their brand choices?
- What do want them to believe about the client's brand?
- What is the single most important or compelling thought or idea for our communication?
- Why should the audience believe it?
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Provides the following benefits:
- Reveals how the clients online messaging performs versus its competitors according to the target-audience's decision making criteria
- Uncovers ways to increase brand equity and credibility in ways specific to the online medium
- Ensures the target will accept or use site features or other elements
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- User Experience Brief (PDF)
- User Experience Brief (WORD)
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