Faith Warren - RESUME > WHAT UI PEOPLE DO

	RESUME
	WHAT UI PEOPLE DO

User Experience Concepts
Used to crystallize the key messaging, positioning, essence, and user experience that will be associated with the proposed brand concepts.
Answers the following questions: What is the key message for the proposed concept? What does the proposed concept make the target audience feel about the client’s brand? How should we visually represent the client’s brand?		Provides the following benefits: Provides a visual representation of the client's brand essence and experience Ensures that the different brand concept proposals are differentiated
User Experience Brief (DOC) User Experience Brief (PDF) Coca Cola Use Cases (DOC) Coca Cola Use Cases (PDF)

WHAT GUI PEOPLE DO: