• What is the key message for the proposed concept?
• What does the proposed concept make the target audience feel about the client’s brand?
• How should we visually represent the client’s brand?

• Provides a visual representation of the client's brand essence and experience
• Ensures that the different brand concept proposals are differentiated

1.  User Experience Brief (DOC)
2.  User Experience Brief (PDF)
3.  Coca Cola Use Cases (DOC)
4.  Coca Cola Use Cases (PDF)

This was one of the largest and robust eCommerce sites ever undertaken. This site offers an ever expanding and changing product list and availability of items. It was designed to be dynamic and maintained by College Board via a robust backend application.

This robust eCommerce site boasts a backend maintenace tool that allows the Smithsonian executive team to add, edit and delete products, categories, and dynamically change content for seasonal items or promotions.

This was an interesting design quandry, as to how to display this much product in a clear and concise manner that could be understood by the targeted users of the site which I was informed were, "all female and over 60."

1.  View the very first design comps!
2.  The powerpoint that won the contract!
3.  The initial wireframe layout!

The Rogaine website was a simple site in itself, but each product is driven by a different team whose marketing initiatives ran congruently to one another.

Once it was determined that a product was drven by whatever entrance site we kept a string that showed the user only the male or female color based on the entry designation. The tabs allowed users to surf over into the alternative route thus hijacking the color string based on the "sex" of product they were buying. It was quite an ingenious compromise for a client whose marketing drives were so diverse from one another.

This site has since changed it's overall look and feel, but this is what it looked like when I developed it in 2002.