by Faith
15. June 2011 20:26
| User Experience Concepts |
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Used to crystallize the key messaging, positioning, essence, and user experience that will be associated with the proposed brand concepts. |
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Answers the following questions:
- What is the key message for the proposed concept?
- What does the proposed concept make the target audience feel about the client’s brand?
- How should we visually represent the client’s brand?
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Provides the following benefits:
- Provides a visual representation of the client's brand essence and experience
- Ensures that the different brand concept proposals are differentiated
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 User Experience Brief (DOC) User Experience Brief (PDF)- Coca Cola Use Cases (DOC)
- Coca Cola Use Cases (PDF)
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